downtownmke

Flying Squirrel Pilates

Jaime Hayden is an outgoing and engaging pilates instructor that runs a small studio in the Third Ward called Flying Squirrel Pilates. Jaime is a busy woman, teaching a wide variety of classes along with running the business on her own.  She first became certified in pilates 12 years ago while working a surprising mix of other jobs.  Originally from Houston Texas, Jaime moved to Milwaukee to be closer to family.  She started her business seven years ago out of her home with a little support from her dad and it has been growing ever since.  She now has bragging rights for winning the best Milwaukee pilates studio in 2013, 2014 and 2016 according to Milwaukee A List.

When describing her path of how she got here, Jaime described her love of athletics and history as a softball player and gymnast.  Later in life, she had two knee surgeries and consequently found pilates.  She quickly fell in love with the new sport and pursued the idea as a career.   Pilates was "designed to make your body feel good doing everything else you do," she explains.  "It is meant to strengthen your core and keep your vertebrae decompressed."

Jaime sees pilates not just as a sport, but as a healing practice.  She began telling me about her very first client, Terri, who has taken her classes in every location she's taught for 7 years now.  The two met at the occupational therapy clinic where Jamie was working at the time. Terri has severe rheumatoid arthritis and used to have a very limited range of motion, but has been taking Jaime's classes twice a week ever since she started the business. Now Terri "can do planks better than anyone. What it's done for her rheumatoid arthritis is amazing," says Jaime with a proud smile on her face.

If you talk to Jaime for more than 30 seconds, you can tell that she is passionate about her business and her clients. "My clients are amazing, they've become super good friends," she mentions and adds that she would much rather be doing this than anything else.  So talk to her yourself or better yet, take a pilates class.

You can view her website at http://fspilates.wixsite.com/flyingsquirrel.

Voyageur Book Shop

One morning on my day off, I was wandering down Kinnickinnic Avenue just after grabbing a cup of coffee from Stone Creek.   I figured I would check to see if there was anything new on the main street when I stumbled across Voyageur Book Shop, a hidden little book store at the end of the block with an impressive collection.  I thought that surely I must have walked by this place a thousand times, but after walking in and talking to co-owner Blaine Wesselowski, I learned that he and Jeremy Mericle just opened the shop in spring of 2016.

Blaine and Jeremy met while working at Renaissance Book Shop a few years back.  Once the shop closed, they bought a large collection of the books and art (now hanging on Voyageur's walls) in order to open their own place.  Blaine, originally from Kansas and Jeremy, originally from Wisconsin are a perfect match for going into business together.  They both have a love for rare books and a knack for finding unique copies.

So how does one acquire books to fill a small book store?  Well, you have to do your homework.  Blaine explains that it's about knowing the right type of places like certain estate sales or specific library sales.  "Often you get referrals from people that have a library they want to sell out of" and those can be gold mines.  But there's more to it than simply finding the books, you also have to know your customer base and carry the books that people will buy.  Popular authors like Edgar Allen Poe always sell out.  "The earlier in life people experience the author, the more broadly known they are," says Blaine.

You might be wondering what book shop owners Blaine and Jeremy are currently reading so lucky enough, I thought to ask.  Jeremy is deep into  The Adventures of the Black Girl in Her Search for God by George Bernard Shaw while Blaine just finished a biography of Lewis Carroll and has now moved onto Mayflower by Nathaniel Philbrick.   And yes, conversations with these two are as unique as their book choices.  So take a stroll over Voyageur and venture through the boundless collection of stories.

Mobcraft Brewery

Mobcraft Brewery brings a new business model to small breweries: crowd sourcing.  Anyone can go on their website to submit an idea or recipe for a beer.  Every month, the top ideas go on to the website and anyone can vote for their favorite by pre-ordering their choice.  The voting closes after a month and the brew master Andrew Gierczak perfects the recipe.  Mobcraft has a new beer featured every month that is chosen by their customers.

Once the new building opened in Milwaukee last year, I met with the founder Henry Schwartz to photograph the brewery. It is a large beautiful building with top-of-line brewing equipment, but the brewery didn't start this way. Before Mobcraft was even a business, it started as a few friends home brewing in Madison. They would brew beers based on requests from their friends. They soon realized that this would be a great idea for a business and officially started the company in 2012.

Now that they are located in Walker's Point, I can't stay away. I subscribe to their monthly beer subscription and frequent the brewery for their bustling atmosphere and local bands that often play. Check out their website and drink up!  www.MobcraftBeer.com