The health and fitness industry has been built to serve a certain type of person. “Health looks white. Health looks like straight teeth. Health looks thin… So, health has a look and if you don’t match that look, people judge on outside appearances and they’re going to assume you’re not healthy,” explains Jessica Sunier, Owner and Founder of the gym FitPower LLC. Sunier studied health and worked in various gyms, but she was tired of being in an industry that was focused on appearances and making money. So, in 2011, she started her own gym.